Niche excellence in digital consent
We understand the challenge of moving consent digital and making it work for all. It's complicated, and we tackle that head on.

Focused on this challenge
Transforming the experience of consent and shared decision making for clinicians and patients is currently our sole focus. It's too big a problem for it not to be.
Many of the team have been exploring the consent problem for over a decade, initially as a passion project whilst working clinically. Expect us to be here for the long term, with a product and overall package that's always improving.
Sweating the detail
With Concentric as our sole focus - and experience across the team of the frustrations of using many clinical systems - we prioritise delivering surprisingly good digital experiences.
That means staying close to our users so we know their product priorities. It means not compromising on technical quality - doing things once, well. It means being there with our partner organisations, with team members who know the problem inside out.
Our release notes show how the product is evolving over time
Our vision, mission, and values
As the team has matured, it’s felt natural to put words to what was once unspoken. The principles quietly guiding our decisions, priorities, and how we work together. Our vision, mission, and values.
These statements aren’t abstract ideals or words on a poster. They describe what you can expect from us — whether you’re joining the team, working with us as a healthcare organisation, or relying on us as a clinician or patient.
Our Vision
Niche excellence in healthcare software; knotty problems solved surprisingly well.
We’re drawn to complex problems where going deep makes a real difference. Rather than spreading ourselves thin, we bring quiet craft, care, and rigour to the places where depth creates real impact.
Our mission
Our mission is how we bring our vision to life; by going deep on knotty problems where doing so can create meaningful impact. Right now, that means focusing our energy on a single challenge; transforming consent and shared decision-making in healthcare. In time, other knotty problems may follow, but for now, this is where we can make the biggest difference.
We’re shifting the consent and shared decision-making process in healthcare. Iteratively evolving the norm to one that is transparent, empowering, personalised and genuinely shared between clinician and patient.
We do this within the context of a system that requires a gentle approach to transformation, and quietly raise the expected standard of software in healthcare with every deployment. Our solution sits seamlessly within clinical workflows, today and into the future, bringing clinicians, patients, and organisations along with us.
Our Values
Our values describe how we think, act, and show up — our way of working. They guide how we approach knotty problems, how we collaborate with each other, and how we build lasting change in healthcare, making our vision and mission real in the day to day.
Quality: We act with rigour to create systems that last, thoughtfully balancing a natural tendency towards quality with pragmatism. We care deeply about getting things right, but keep sight of the impact and timing that makes our work effective.
Conviction: We’re rooted in evidence and critical thinking, giving us the confidence to make bold choices. We balance this conviction with humility, recognising that in healthcare, meaningful change must often be delivered gently and collaboratively.
Openness: We value sharing over secrecy. By grounding our work in quality and critical thinking, we have the confidence to share our thinking honestly and foster a culture where transparency comes naturally. That openness invites trust — and makes space for challenge too.
Meet the team

Dafydd Loughran
CEO (Co-founder)Surgeon by training and passionate about clinical products, Daf ran with the opportunity to transform the consent process at scale.

Edward St John
Chief Medical Officer (Co-founder)Also a Consultant Oncoplastic Breast Surgeon in Portsmouth, Ed ensures we're still learning right on the front line.

Martyn Loughran
Chief Technical Officer (Co-founder)We sweat the detail technically, led by Martyn's pursuit of excellence, meaning you can feel free to expect the best.

Chloé Fox
Clinical operations leadPeople person Chloé is the friendly face helping organisations from the point of interest in Concentric through to full deployment into practice.

Andrew MacMurray
Elm engineerAndrew's an Elm and functional programming enthusiast. Elm is the programming language we use on the frontend.

Patrick Hart
Clinical product ownerA doctor by background, Patrick translates feedback from clinical users into actionable insights.

Adrián Enríquez
Elm engineerLeveraging his knowledge of software formal methods, Adrían drives the frontend capabilities of Concentric.

Brogan Rudge
Ontology clinicianA surgeon by training, Brogan brings her experience of clinical communications for diverse audiences to our content process.

Bowie Lau
Ontology clinicianFrom oncology to ontology! Bowie brings a medical background to the ontology team, alongside a keen interest in internationalisation.

Isabelle Roach
Research and innovation associateIsabelle drives Concentric's research programmes, combining her neuroscience background with a focus on impact and innovation.

Terouz Pasha
Medical illustratorCombining surgical expertise with her artistic talent, Terouz creates illustrations to bring the Concentric ontology to life.

Jade Loughran
Specialty advisor and clinical writerJade provides an anaesthetist's view, fuelled by her interest in shared decision making and perioperative care.

Robb Green
Product designerConcentric doesn't look like most hospital systems. That's intentional. Robb's the one with the eye for it.

Edward Parkinson
Investor directorOne of our investors and an experienced operations manager, Ed keeps us focused on the right things.